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Theodrama Chocolates (Concept)

Designer: Paul Mathisen
Project Type: Concept
Packaging material: Berry cartons, vellum, plastic mesh
Location: Brooklyn, NY, USA

A fictional chocolate company, the packaging for Theodrama focuses on the somewhat-ironic idea that the cocoa bean originates from a fruit. By packaging the product in berry cartons, and having labeling that is influenced by farm-stand signage, the interesting fruit-candy dichotomy is visualized.

What's Unique?
This project re-purposes berry cartons to hold chocolate nibs.

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