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Carlsberg NOX


Agency: Safari Sundays
Client: Carlsberg
CEO & CCO: Damon Gorrie
Creative Director: Adam Walko
Managing Director: Cynthia Davies
Senior Designer: Matthew Smiroldo
Location: New York, USA

Safari’s intent was to create a visual system beyond the packaging that would become a signpost for the most unforgettable nighttime experiences, curated by the Carlsberg brand. The name of the sub-brand and the bold graphic label were inspired by a special hop in the beer called ‘polaris’, which also means ‘north star.” The design and branding are meant to evoke intrigue and guide beer drinkers in pursuit of the best a night can offer.






2 comments: Carlsberg NOX

  1. Looks nice, Comedy Central will probably have thoughts otherwise.

    ReplyDelete

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