Showing Posts With:

Carlsberg NOX

Agency: Safari Sundays
Client: Carlsberg
CEO & CCO: Damon Gorrie
Creative Director: Adam Walko
Managing Director: Cynthia Davies
Senior Designer: Matthew Smiroldo
Location: New York, USA

Safari’s intent was to create a visual system beyond the packaging that would become a signpost for the most unforgettable nighttime experiences, curated by the Carlsberg brand. The name of the sub-brand and the bold graphic label were inspired by a special hop in the beer called ‘polaris’, which also means ‘north star.” The design and branding are meant to evoke intrigue and guide beer drinkers in pursuit of the best a night can offer.

2 comments: Carlsberg NOX

  1. Looks nice, Comedy Central will probably have thoughts otherwise.


STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.