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Club Seror

Agency: Annie Selby Brand Design
Creative Director and Design: Annie Selby
Photography: Moti Fishbain
Printer Labels: Pitkit Ltd., Israel
Printer Boxes: Peer Print, Israel
Project Type: Produced, Commercial Work
Client: Claude Seror
Location: Moshav Avnei Eitan, Israel
Packaging Content: Wine
Packaging Materials: Glass, Paper, Aluminium
The Club Seror was born out of a fabulous meeting of five men: Yuval, man of the land settled at the Moshav Avnei Eitan in the Golan Heights, and four visionary men. The 4 friends firmly believe that the art and expertise of Yuval, the man of the land, will bring out the beauty and excellence of the unusual plots of Moshav Avnei Eitan. Their joint vision is to create state-of-the-art authentic local products to add to the intimacy of an exclusive community: that of the Club Seror. The family name of the founder of the project, Seror, designates our Club. Associated with his first name, Claude, it is the signature of our exceptional wine cellar, Claude Seror.

Seduced by the plots of Moshav Avnei Eitan, embedded in the Golan Heights, the founders of Club Seror discern the potential harboured by this unusual land.

For our 5 partners, this nature, combined with human know-how, will give the wines the great finesse to which they aspire. Fertile, volcanic plots, lovingly turned up by the man of the land, facilitate the strength of our vineyards. Good drainage ensures the vines’ resistance to diseases, and continuous winds, reducing the temperature of the air, allow for a natural mastery of the alcohol content of our wines.

Our winemaker intervenes to shape this encouraging terroir which in and of itself is insufficient to produce a great wine, combining power and finesse. By pruning our vines in an umbrella shape, he creates a microclimate that allows control of the level of maturation of the grapes: continuously aerated, the grapes benefit from indirect sunlight until harvest time. Itay performs an outstanding balancing act when faced with the critical choice of when to harvest: our grapes are harvested ripe, but sufficiently firm in order to guarantee wines with a solid structure, which will refine over time.

This exclusive product had to visually deliver with impact and style. Aimed at European and USA markets, the wine is exclusively delivered to your door, and not available in specialised wine stores or to the larger populous. Membership to the club is limited and annually only, and renewal of memberships are not guaranteed. Club Seror aim to continuously provide their members a luxurious life experience, and an outstanding product. A vote santé!

What's Unique?
What makes this package design unique is the refined logo, with the use of this large area of gold foil, and the interesting, but simplistic design. The understated elegance is clearly visible on the high quality, natural paper. This packaging reflects the sophistication and the simple elegance that is required in this high-end, exclusive product. The second, white label, is for the the younger wine, but shows simply beautiful. This remarkable Golan Heights winery produces a limited production of wine only, from the highest quality, hand selected grapes. This is clearly visible to the eye, as the product is personally delivered to your door in luxurious 6 bottle boxes, Savoureusement Votre, Exquisitely Yours....

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