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Panatea Matcha Green Tea Set 2.0



Agency: Prime Studio
Creative Director: Stuart Harvey Lee
Designer: Adrian Candela
Original Graphic Concept: Adam Lowe
Photography: James Ransom
Project Type: Produced, Commercial Work
Client: Panatea
Location: New York, USA

Prime Studio has redesigned the signature offering of Panatea, a health and lifestyle driven matcha green tea company. The ceremonial grade matcha green tea set 2.0 consists of a 30g tin of matcha, bamboo whisk, custom calibrated scoop and a double-walled glass bowl (also re-designed by Prime Studio to enable easier frothing).

The brief called for a package design which was cheaper, easier to assemble and which presented the set to the consumer in stylized manner. All of these objectives were achieved with a design which utilizes a recycled kraft board sleeve and a beautifully arranged custom white tray which reveals the brands tagline “SIP UP & ZEN OUT” as the contents are unveiled.

The packaging was also designed to fit in a standard shipper box for even greater efficiency and cost savings - particularly important for a small company where the largest proportion of it’s sales are direct-to-consumer through it’s website.







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