Riera Toast

Agency: Astor Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: Riera
Location: Buenos Aires, Argentina
Packaging Content: Toast bread
Packaging Material: Plastic

Solution

• Refresh the portfolio of Riera Toasts, renovate, modernize the structures and graphical approach to achieve modernity and impact on market trends.
• Capitalize product positioning as market leader, consolidating it through the values ​​associated with the Riera brand.
• Relate the positioning strategies of each product and consumer needs.
• Add value to the product from transferring emotions and experiences.
• Associate the product with familiar and traditional emotions.
• Differentiate from competitors.
• Troubleshooting problems with current packaging product (encryption and identity system) and transform the current weaknesses into strengths.
• Promote the new pack.

Brief
Develop 3 lines: A mainstream (classic), focused on the housewife who always buys, serving for breakfast and snack. A balance (profit) focused to a more sophisticated younger audience, with more concern about the trend and healthy. And finally a Gluten line, aimed at an audience of more conservative older women.