The Nordic (Student Project)

Designer: David Massara
Project Type: Student Project
School: Eracom
Course: Graphic design
Location: Switzerland
Packaging Contents: Various seafood, tea
Packaging Materials: Paper- heaven 42

A new Scandinavian food truck comes to Switzerland. THE NORDIC offers a unique feeling in the tasting of traditional dishes of the north. Their goal is to introduce new dishes combining the requirement of taste and promoting the well-being of animals with knowledge of material nutritional health.

The design represent the minimalist, timeless and constant of the Nordic culture. The logotype was custom designed in bold, timeless sans-serif typeface with negative space of the water/boreal aurora. For the colors, we move away from feminine tones gaining in modernity with bright blue retaining the charm of the far north.

The black brings an industrial touch that associates with wood and white. The pattern takes inspiration from Scandinavian geometric patterns creating a powerful contrast and highlighting the inspiration of the natural environment of Scandinavia.

Immersing himself the new culinary manifest composed of various seafood, farm and forest, THE NORDIC aims to make known the Nordic product and variety, as well as their cultural context from which they are derived. Emphasizing product quality than the quantity to express the purity, freshness, simplicity and ethics of wild lands of the north.