Cheesy Packaging Solutions

Written by Joe Hickman. Packaging Specialist of Charlotte Packaging and writer for Packaging of the World.

Are you nutty about the creamy goodness of a great cheese? Then allow us to let you in on the secrets of waxed paper and cheese packaging supplies.

Nothing is more enjoyable than tasting the delights of a soft and creamy brie or smelling the fruity scent of a cranberry Wensleydale. Especially if you team this with ripe grapes and crisp crackers in a smorgasbord of delights. But how do you pick which cheeses to purchase? And does the issue of keeping it fresh weigh heavy on you?

Whether you’re as crazy about the yellow stuff as loveable, stop-motion character Wallace or you simply sell the stuff, allow us to let you in on the secrets of waxed paper and cheese packaging supplies.

Why You Should Wax
If you’re looking to keep your cheese in tip top condition and mould-free it is essential to choose quality packaging. And all savvy cheese purveyors will know that nothing is better for the job than waxed paper.

Wax coated paper prevents grease and moisture from seeping through to the food within, and therefore, it is highly popular for packaging a number of different food products. You’ve probably seen this versatile paper around freshly made sandwiches or encasing cold meats on a deli counter and not paid much notice to it in the past. We’re here to change that!

Semi-transparent yet extremely strong, waxed paper is the perfect material for printing on if you’d like to create bespoke packaging for your products. And don’t worry about the ink spoiling the cheesy goodness inside; the wax coat will keep it safe.

If you feel responsible for doing your bit to save the planet, then you’ll love this packaging solution. Waxed paper is compostable and recyclable so a small change can make your kitchen, deli or restaurants much greener.
But what about PE paper? Although PE paper has a robust coating to protect the food it covers, it is missing one vital ingredient – it doesn’t allow the food inside to breathe, whereas, wax paper does. Wax paper is perfect for sweaty cheeses or meats, and we’d recommend using PE paper for wrapping hot or greasy foods that’ll be enjoyed right away.

Image: Lakene Gårdsmejeri

Stand Out From the Crowd
So, we all now know that you should opt for waxed paper for cheeses, but any old plain waxed paper simply won’t do. In short, creativity sells! And if you’re a business, using the wrong type of product packaging could hugely diminish product sales figures.

Image: The Packing Insider

An effective example of this can be seen with the rebranding of Fairview Cheese. According to Happiness Is, sales of Fairview Cheese (pictured above right) rose 32.4% in 12 months after its packaging redesign. And you could do the same! If this isn’t a good enough excuse to get creative with your packaging supplies, we don’t know what else will convince you.

Image: Happiness Is

Customised, branded wax paper is perfect for promoting your company name and to make your products stand out from others. According to the MVW Packaging Matters Survey, 64% of people have tried something new because the packaging caught their eye on the retail shelf. For once, fitting in or being ‘normal’ just doesn’t cut it.