Prismologie

Agency: Williams Murray Hamm
Creative Director: Garrick Hamm
Photography : Iain Crawford
Project Type: Produced, Commercial Work
Client: Prismologie
Location: London, UK
Packaging Content: Bodycare
Packaging Materials: Cardboard, plastic

Williams Murray Hamm creates identity for new innovative luxury beauty brand Prismologie

Award winning agency, Williams Murray Hamm has created the identity for Prismologie, a brand new luxury body care range that captures the effects of colour to stir the senses, inspire the mood and enhance daily life. The range launches globally with UK as their first market, in all 63 Space NK stores, on 12th May.

Williams Murray Hamm began working with entrepreneurs, Intisar and Fatima Al-Sabah, two years ago on the strategy, creative and implementation of their newly created beauty products.

Moving away from the whiteness and rigidity normally associated with beauty products, Williams Murray Hamm have created a design that emphasises the new premium body care using colour to change or enhance your mood.

Williams Murray Hamm have created a ‘total brand’ experience for Prismologie, from the name and tagline, to the packaging and website, through to producing a series of seven evocative films, all of which bring to life each product’s mood, through exhilarating movement, colour, light and a specially commissioned soundtrack that accompanies each film.

Working with the client, Williams Murray Hamm created the brand name ‘Prismologie’. Prisms break light up into its constituent spectral colourism. The ‘ologie’, has been added to demonstrate the theory and authority behind the brand.

For the packaging, a simple box has been developed, with distinctive typography. Each product cleverly utilizes a stirring colour graphic splash device to give a clear representation of how each colour in the range benefits the individual’s mood: Yellow (optimism) for energy, indigo (sleep) for the evening, red (strength), green (balance), white (purify) and pink (comfort).

Developed with one of the UK’s leading beauty scientists, each formulation is innovative and utterly distinctive, using precious gemstones and other enchanting natural ingredients such as Sapphire, Wild Indigo and Oud for its aroma therapeutic qualities. The Prismologie body care range uplifts, enhances and inspires. The product will initially launch with 11 products (body oils, shower gels, creams, balms) based around 6 colours, with more products to be added later this year.

What’s Unique?
The Prismologie packaging design moves away from the whiteness and rigidity normally associated with beauty products.

A simple box has been developed, with distinctive typography. Each product cleverly utilizes a stirring colour graphic splash device to give a clear representation of how each colour in the range benefits the individual’s mood.