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5 Gulden (Concept)

Agency: Studio KQ
Project Type: Concept
Location: Dortmund, Germany
Packaging Contents: Beer
Packaging Materials: Glass, Paper, Wood

1156 Duke Friedrich Barbarossa induced an regulation, which punished those, who served beer of poor quality or wrong quantity. The penalty: 5 Gulden. Inspired by this responsibility, the product concept «5 Gulden – a good beer of proper quantity» arose. The design is like the statement: plain and honest. The logo puts elements of the Gothic architecture in a modern context, which influence this unique product character.
Every wooden box contains two 1 liter bottles of German premium beer: one filled with black beer and another with pilsner.

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