Contemplations Chardonnay 2014

Agency: Label Creators
Project Type: Produced, Commercial Work
Client: Katarzyna Estate
Location: Sofia, Bulgaria
Packaging Contents: Wine Labels
Packaging Materials: Paper, Hot foil stamp

The name of the brand suggests time for thinking, realizing new concepts and considering ideas in a new way.

Behind every edition of Contemplations Series there is a general message, that can describe the selected topics on the labels with one word. For the past decade were presented over 180 concepts. While initially were collected and submitted six separate “jewels of wisdom” , for five years each series is united in one common theme.

In the following series attention was brought on the Universe, the Passion, the habits of past and modern times, the new discoveries, the legends, the celebrities and meaningful past events.

For the spring issue of Contemplations Chardonnay 2014 the keyword is “Message”.

Generally the largest part of the label themes were selected to be an appropriate topic for dinner talk, but those six labels contain sense of dreams, development, moving forward, success, men and women, the achievement and the inner charge.

Every label is designed, by use of a unique typographic approach. One is a calligraphy drawing, another is constructed in Belle Epoque style, a third is made in modern poster form, one more is stylized as a comic strip. Every message is redrawn in both English and Bulgarian language version in order to meet the market needs.

The messages are:

It is never too late to be what you might have been. – George Elliot

Nobody Will Ever Win the Battle of the Sexes. There’s Too Much fraternization with the Enemy.
What Lies Behind Us and What Lies Before Us are Tiny Matters Compared to What Lies Within Us – Henry Stanley Haskins

Success isn’t everything but it makes a man stand straight. – Lillian Hellman

The first step towards getting somewhere is to decide that you are not going to stay where you are. – J.P. Morgan

If your dreams are big enough, anything may come true! + hidden message