Florian Organic Detergent

Agency: Human1st
Design: Andreja Jež, Boris Balant
product photography: Janez Pukšič
copywriter: Zdravko Duša
Project Type: Produced, Commercial Work
Client: Ekotera d.o.o.
Location: Ljubljana, Slovenia
Packaging Contents: Organic detergent
Packaging Materials: PET

Goran Raimondi and Stojan Korošec conceived the idea of returning to the ancient ways of washing. With a love for old knowledge and original recipes they immersed themselves in the secrets of soap manufacture and manual preparation of detergents. They discovered and tested natural recipes for effective but never aggressive or harmful detergents. Using recipes and methods taken from before the appearance of mass production and questionable ingredients, they created the Florian family of detergents. Combining traditional skills with modern processes, they breathed new life and quality into their products.