McCormick Spices Rebrand (Student Project)

Agency: Erin Love
Project Type: Student Project
Location: Menomonie, United States of America
Packaging Contents: Spices
Packaging Materials: Glass, Paper, Metal Cap
School: University of Wisconsin – Stout
Course: Graphic Design II
Tutor: Nagesh Shinde

For this project we were to take something that cost under $5 that had poor design and re-brand the product and give it a brand new look and packaging. I chose to rebrand McCormick Spices. For the re-brand I wanted to give the packaging a sophisticated look and feel to it as well as a design that would catch the customers eye when places on the shelf next to other products. Their current branding can be a little hard to read so I went with a clean design and easy to read layout for the details of the packaging.

What’s Unique?
Each lid has a modernized style of the spices’ leaf on the top to help identify it as well as a contemporary feel to the overall look. There container is also a unique shape since it is a hexagon and will stand out on the shelf while also being good for organizing and space reduction since most bottles are round and there is wasted space when putting spices together.