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Hydro Energy Drink (Concept)

Agency: AFB Diseño
Designer: Alejandro Flores
Project Type: Concept
Location: Mexico
Packaging Contents: Protein Drink
Packaging Materials: Aluminium

Concept Branding for Hydro; an on the go zero carb protein drink for men and women.

The idea behind this image was to create a very modern, minimal and sober energy drink, looking for a very direct communication with our potential audience, the neon colors and the "o" on the name are meant to be distinguishers of the brand as well as to create a very memorable image for our audience.

Using the slogan "Your body. Your temple", we encourage men and women committed to their bodies to use nothing but the best protein to get the best results possible, achieving this with our appealing image and very minimal advertising, Hydro commits to our costumers and hopes to stand out to direct competitors.

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