Kajin & Rayjin Takeaway Box

Agency: Devi Soewono
Project Type: Produced, Commercial Work
Client: Kajin Sushi Bar & Rayjin Teppanyaki Dining Bar
Location: Bali, Indonesia
Packaging Contents: Sushi
Packaging Materials: Paper

The project is to create an iconic takeaway packaging for both brands, keeping in mind sustainability factor to reduce unnecessary paper waste. Obi (帯, おび), sash for traditional Japanese outfits is the main inspiration behind. The obi is used as the lock and grip for the boxes stack which designed to hold up to five boxes. The takeaway box remains simple white to reduce ink usage and for consistency of both brands, while the personalisation are applied to each individual obi. The combination of box and paper bag function creates not only a functional, but also iconic and playful packaging that reflects both brands perfectly.