Essentialia Skincare (Concept)

Agency: Maas 4 Studio
Project Type: Concept
Location: Miami, FL USA

Essentialia is a new company that specializes in skincare and beauty products. Bringing the most natural and organic products to its customers. The brand was developed to reflect its name Essentialia meaning the most essential or most vital part of some idea or experience.

We used a frosty color palette of grey, whites, and iridescent foil. Overall, we strived to create a brand that would convey the values of skincare, health, and maintain a simple yet sophisticated look.