5’minute

Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Client: 5’minute Stores
Location: Czech Republic

Designing private label for a chain store can be quite challenging. We decided to create a sub brand with its own, unique idea and identity. Inspired by a clock showing 5 minutes until lunch, the packaging design implements these elements using minimalist approach. The whole concept is flexible and works well on different shapes of various products, such as tall and thin spaghetti, wide potato chips, glass jars or meat and vegetable packaging. At the end, all products are easily recognizable the branding is flexible enough to be used in further expansion of the product variety.