Sweet Botanicals (Student Project)

Designer: Anna Ahnborg
Project Type: Student Project
School: SVA, School of Visual Arts
Course: Food Packaging Design
Tutor: Louise Fili
Location: New York
Packaging Contents: Candy
Packaging Materials: Paper

Packaging and branding for the organic candy brand Sweet Botanicals.

My aim was to create a packaging that would have an elegant, exclusive yet playful expression. I created a pattern that is used both on the box as well as the candy wrapper where the colors also represents the different flavors. The target group is adults rather than children.