Atmosphere (Concept)

Designer: Paloma Martins
Project Type: Concept
Location: Brazil
Packaging Contents: Tea
Packaging Materials: Aluminium

Atmosphere is a new brand that wants to bring a new concept for teas. Inspired by the four elements each pack contains a blend of herbs that brings benefits to every kind of mood.

Atmosphere has a stylish and minimalist design, where there is a predominance of white space and elegant fonts. The icons come to bring a tone of humor for the packaging, using metaphorical elements of each mood. The soft and vibrant colors refer to the four elements, as well as the feeling of each product.

The union of all these design elements led us to create a family of packaging which communicates in a sincere and fun way a new look to realize and enjoy teas.

What’s Unique?
A new way of drinking tea where the feeling overlaps the classic flavors.