COFIX

Agency: Kapsoola
Photography: Shaxaf Haber
Interior Design: Alona Eliasi
Naming: Laura Rosenfeld Tal
Location: Tel Aviv, Israel

COFIX is a fixed priced (only 5NIS per item) coffee chain, that aims to revolutionise the Israeli café market. We chose a catchy, sharp name + minimalist, functional and straightforward visual language — believing that a fair and affordable brand can also convey elegance and confidence.