atrani water (Concept)

Agency: SIKE Studio
Project Type: Concept
Location: Wales
Packaging Contents: Water

‘atrani water’ is an Italian based company that infuses their product with fruit, which gives a tasty and nutritional twist on water. My design proposal draws inspiration from the natural colours of the fruits, using a clear and simple visual language that allows the products’ purity and vivid colors to stand out. This simplicity is shown throughout the brand to enhance the clean and healthy ideals of the company.

What’s Unique?
A highly design lead packing using simplistic typographic styling to create a clean and organic look for this product. With Fruit infused into the water this drink delivers natural vitamins in a healthy and delicious way.