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Charal Selection

Agency: Raison Pure Paris
Project Type: Produced, Commercial Work
Deputy Director General: Mr Franck D'andrea
Director Of Strategy: Mr Yan Chiabai
Account Manager: Ms Delphine Oberto
Art Director: Ms Haleh Madani
Location: France


Raison Pure creates the visual identity for Charal's new range : a high qualitative offer for people fond of meat & seeking for new taste!

A total black look combined with soft touch renderings, for a touch of sensoriality and sophistication, strengthens the unique premium positioning of the range.

Black & white photographs of a typical french landscape mixed with a vibrant green color block for the meat benefit, convey modernity and pleasure for a tasty and gourmet experience!


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