Doluca Sarafin (Concept)

Art Director: Günce Yüngül
Project Type: Concept
Location: Turkey
Packaging Contents: Wine
Packaging Materials: Paper

Sarafin is one of the best Thracian wines and the first varietal wine series in Turkey. Sarafin is made from Shiraz, Merlot and Sauvignon Blanc grapes and adresses the high segment drinkers.

A simple design that won’t feature a vineyard picture. It should be a bottle directly communicating with the consumer without telling a story. Design area must be a rectangle or a square due to the limitations of printing. My main approach is based on the perception of a rectangular label as if a triangle one.The two base angles of a triangle shows the flow of relation due to sharing. After a while, the contradictions lost in this flow and transforms into ecstasy. The third angle at the top expresses that singularity.

The journey from mind to heart, from thoughts to emotions was the solution.