LumBeer

Designer: Carlos Teles
Writer: Felipe Valerio
Project Type: Self Promotion
Location: São Paulo, Brazil
Packaging Contents: Beer
Packaging Materials: Glass

LumBeer is a project inspired by the lumberjacks, and started with my wish of mixing illustration of packaging design.

The type of logo was designed exclusively for this project, inspired by strong structures of tree and woods. And for illustrate this universe, I drew a fiction character inspired by Paul Bunyan – Very well know by Lumberjack culture. The idea is create a visual universe inspired of Lumberjack’s visual references, like woods, rustic texture, and hot colors.