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Naija Sauce

Agency: TheSilot
Creative Director: Susan
Project Type: Produced, Commercial Work
Client: Agroblends
Location: Nigeria, United States
Packaging Contents: Simmer Sauce
Packaging Materials: Glass Jars

A Sizzling Sauce With African Roots
NAIJA (pronounced Na-ee-jah) is an indigenous nickname for Nigeria, home to the most ethnically diverse nation in West Africa. The NAIJA Woman, as seen on our jar, proudly wears Adiré, the centuries-old indigo-dyed cloth native to the Yoruba tribe of Western Africa.

Through uniquely intricate motifs and symbols, this delicate handcrafted cloth expresses ancient truths and cultural traditions. Like Adiré, our NAIJA Simmer Sauce stays true to its West African heritage. The motif on our NAIJA Woman's Adiré is Alangba Bèréketè, meaning, "It is important to feed your family to be big and healthy", and so it is tradition for the NAIJA Woman to use only the freshest ingredients from organic vegetable farms, blended with a careful selection of indigenous spices, to create her signature spicy pepper and tomato NAIJA Simmer Sauce for her family to enjoy each day.

What's Unique?
Naija Simmer Sauce has a truly unique and unforgettable flavor and comes first among the many African delicacies that we loved from our childhood growing up in Nigeria and other parts of Africa.

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