Oleum Beard Care (Student Project)

Designer: Michael Guite
Project Type: Student Project
School: University of Wisconsin Stout
Course: Graphic Design 2
Tutor: Nagesh Shinde
Location: Menomonie, Wi, USA
Packaging Contents: Beard Oil
Packaging Materials: Balsa wood, corrugated paper, leather, string

This project required me to pick a cheap product and re-brand it as well as re-design the packaging. I chose a small beard oil company and renamed it Oleum Beard Care. The idea behind the company is to provide quality affordable products made from natural materials and essential oils. I tried to capture that same idea within my package design.

What’s Unique?
When it comes to beard oils, there is a lot of competition and many different options to choose from. I wanted to make my package/brand standout from the rest by making it unique in a few different ways. Unlike other beard oil products, Oleum Beard Oil is packaged in a wooden box, and the bottle that I used is quite different than any others I have seen beard care products packaged in. Another unique feature is the logo for this brand. If you look close, you can see an oil drop within the negative space in the top of the tree. Overall, this package brings a unique new feel to natural beard care products.