Oriental Caffè | Bonacchi Bros.

Agency: ciampoli+marseglia DESIGN STUDIO
Photo credits: Stefano Visconti & Flavia Veronesi (Itacafreelance)
Project Type: Produced, Commercial Work
Client: Oriental Caffè s.n.c.
Location: Italy
Packaging Contents: Coffee
Packaging Materials: Paper, cardboard, aluminium foil

We revised the brand design of Oriental Caffè, from logo to packaging, catalogs, displays and much more besides (work in progress).

Oriental Caffè is a coffee roasting company based in Quarrata in the hearth of Tuscany, Italy. It was founded in 1955 by the Bonacchi family, therefore it has more than fifty years of experience in the coffee industry, with a history in import, cupping and roasting. Bonacchi brothers aim to share their knowledge and passion with people, because coffee means a lot more than a tasteful brewed drink…it means far-off lands, hands, faces, patience, care and anything you just can’t imagine about it.

The coffee plant is the element which characterizes the brand image; it is part of the logo, as it was in the past, defining the importance of the coffee trail.

The professional coffee line “Le Professionali” is dedicated to Ho.Re.Ca. and it better represents the company values.

The illustration of the grey coffee plant in the background is to be read from the bottom to the top, as the natural growth movement of the plant itself.

At first step there is the QUI-stamp that shows the quality choice personally made by Samuele & Sandro coffee roasters; the coffee plant grows until it becomes a continuous line running around the company logo, representing the whole of production processes before reaching the final blend, indicated by the same line coloured in blue, black or red, and matched with an attribute (balanced, intense and aromatic flavours).

“Le Percentuali” coffee line graphics is based on the percentage symbol elements: a diagonal line between two circles. The diagonal element is replaced by an attribute that defines the flavour of the blend; in the circles there are the amounts in percentage of Arabica and Robusta beans.

In the background the company payoff is repeated as a pattern.

“Antica Tradizione” is a ground roasted moka coffee. It comes up with two recipes: il Robusto, forte which is a black coffee with a prevalence of robustas and l’Arabico, delicato a mild flavoured blend with a prevalence of arabicas.

On both labels, chromatically inversed, the steam coming up from a sketched moka turns in a kind of comic bubble describing the characteristics of each blend.