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Professional Hair Care By Krasnaya Linia

Agency: Dieter Bakic Design
Project Type: Produced, Commercial Work
Client: Russkaya Cosmetika
Location: Moscow, Russia
Packaging Contents: Shampoo, conditioner, hair mask, special treatments

Elaboration of a premium professional hair care segment under the umbrella brand " Krasnaya Linia".

The unique primary packaging in interaction with the reduced technical graphic design and clearly structured segment elements/color codings carries the professional appeal - special printed labels, on metallic material with hot foil elements and partial matt lacquered provides the premium (glamorous) stimulus.

The Logo was also slightly modified concerning modernity, premiumisation and beauty category codes.

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