Queen’s Ransom (Student Project)

Designer: Andrew Benson
Project Type: Student Project
School: University of Wisconsin – Stout
Course: Packaging
Tutor: Nagesh Shinde
Location: Menomonie, United States
Packaging Contents: Gin & Dubonnet
Packaging Materials: Glass, Paper

The idea behind Queen’s Ransom is a cheeky take on the favorite drink of Queen Elizabeth II. The logo is regal and a bit devious. The colors were chosen based on the interior of Buckingham Palace and the colors of house Windsor. The pattern work on the label can also be found in various royal estates, as well as liquor packaging from mid-century England.

Goldenrod, Silver and White is the primary color palette used in this project. The portrait of Queen Elizabeth II blindfolded is supposed to be humorous, portraying such a stately figure in a somewhat unconventionally. It celebrates regality, while poking fun at it.

What’s Unique?
The branding is very fun but still conveys an upscale image.