Thor Straten (Concept)

Designer: Yannick zur Strassen
Project Type: Concept
Location: Munich, Germany
Packaging Contents: Beer

Feststoff was produced as a gift beer in a special run from the Thor Straten Brewery developed in the heart of Bavaria, Germany. Thor Straten, coming from an old family name – meaning gate and street – is a beer that can’t be purchased, it is only given away as a present for festive occasions by the family. That is reflected in the identity and packaging.

What’s Unique?
The pattern of the wrapping paper becomes a major element, also on the packaging itself and is used as a system for the brand.