Luna – Premium Handmade Wear (Concept)

Designer: Adamantia Chatzivasileiou
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Clothing, accessories

Maria Linaris is a young fashion designer who creates knitted clothes and accessories, with a modern approach and high aesthetic quality. The logo design brings all the above elements together, giving the brand a visual signature.

The packaging predisposes the customer to the texture and the quality of the piece of clothing contained inside the box, and it is part of the Luna clothing experience. The packagings have a special dieline inspired by the logo. They are consisted of two parts, one of hard paper and the other of transparent paper, which makes the content visible. The colors that were chosen are in light and feminine tones.