Aim One

Design Agency: Ideabrand
Art director, designer: Sergey Kotenev
Designer: Olga Aksenova
Illustrator: Anna Tolkanitsa
Project Type: Produced, Commercial Work
Client: Aim One
Location: Russia
Packaging Contents: Car care products
Packaging Materials: Aluminium

High-quality automotive chemicals designed to solve the problems of car care. The logo and packaging create a striking image, which allows the product to stand out in a highly saturated competitive environment and be recognized by a consumer faster.

Differentiation between categories is achieved by means of color schemes selected on the basis of the product use environment. The overall visual communication positions the packaging as a high-quality foreign product.