Cacao 20° (Student Project)

Designer: Anna Kosheleva
Project Type: Student Project
School: HSE Art And Design School
Course: 3
Tutor: Aleksandra Kuznetsova
Location: Moscow, Russia
Packaging Contents: Cacao
Packaging Materials: Paper

Concept of packaging cacao for a hedonist.

The idea of naming for cacao connecting with the cacao’s growing areas. They belong to geographical space from 20° N to 20° S. As a result the tube needs to have map with “cacao area” inside. Outside design is strong and clear. There is only a logo: 20° and a thin geographical grid.

The packaging production is 2-color printing. It used silver stamping and one color printing connecting with special taste of cacao.

What’s Unique?
Unique shape and a colour map of a cacao areas inside the strong and clear tube.