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Six-Year Old Vintage Virginie T. Champagne

Design Agency: 2S Global Design
Creative Director: Sophie
Project Type: Produced, Commercial Work
Client: Virginie Taittinger
Location: Paris, France
Packaging Contents: Champagne
Packaging Materials: Cartons

For VIRGINIE T., her own brand of exceptional mature vintages, Virginie Taittinger was looking for a visual identity and packaging that would be consistent with the two key values of her House:

Innovation - which is reflected both in the way the champagne is made and in its exclusive distribution via the website of the brand. Traditional ancestral know-how - which is so specific to great champagnes

Classical motifs in a Second Empire style have been livened up by bright colours that reflect the modernity of the packaging innovation: a case that turns into a champagne bucket and can hold chilled water for several hours. Thanks to thermochromic ink, the VIRGINIE T. marking at the back of the bottle changes from white to red when the ideal serving temperature of 8°C is reached.

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