Ancient Peaks Winery – Reigniting An Established Brand

Design Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Ancient Peaks Winery
Location: San Luis Obispo, CA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork, capsule

Ancient Peaks is a family run winery with a long history of tending the land on the Central Coast of California. Born from the ancient sea bed, rocky alluvium, shale, volcanic, and granitic soil types, Ancient Peaks’ wines exemplify the intimate relationship between their vines and the soil. Makers & Allies paid careful attention to the importance of the land artistically visualizing through an iconic representation of the five soil types that make up Ancient Peaks’ estate. The new package boasts a striking brand name accompanied by detailed mountain strata. The newly revived brand gives the winery a more modern, bold, and lasting brand that tells the story of a quality wine, made through meticulous work, and respect for the land.