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Honey House

Art direction / Design: Masha Ponomareva
3D visualization: Pavel Gubin
Project Type: Produced, Commercial Work
Packaging Content: Honey
Location: Russia

Subtle variations in taste are expressed in the pencil illustrations. The strokes, rhythm and ratio of black-to-white of the drawings convey the nature of the contents. Just as in nature where differences in the environment create a diversity of flavor and taste in identical foods, variations in rhythm, density and line weight result in a series of packages that are visually consistent yet unique.

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