Iver Grizzle (Student Project)

Designer: Yohan Chacko
Graphic Designer: Himanshi Parmar
Product Designer: Malvika Bhasin
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging
Location: Pune, India
Packaging Contents: T- shirts

Iver Grizzle is a specialized clothing apparel brand. Its focus is on creating t-shirts and clothing designs that have a story to tell! These designs are one of a kind, limited edition prints. We had to design a packaging that would go hand in hand with the story of Iver Grizzle. Since the brand and the t-shirt was based around story telling, the packaging had to as well. We have created two concepts for the packaging – The Storybook ( made of paper and cardboard) and the Wine Bottle ( made of PET plastic with matte black finish) . The idea of the book was to literally create the experience of opening the packaging like opening a fantasy story book. The Wine bottle, is like receiving a story in a bottle or sharing a story with a friend over a bottle of wine.

What’s Unique?
For the first time is a T-shirt being packaged in a bottle and a story book! The best part of the packaging is that it can act as a fun container to store all kinds of things in its afterlife!