Option #2 – Can Design

Derrick Lin

Global

can packaging design

Design Agency: Hub & Spoke
Creative Director: Dak Dillon
Design/ Illustration: Kaylyn Crane
Source Material/ Inspiration: Curt Bean
Project Type: Produced, Commercial Work
Client: Rock Bridge Brewing Co.
Location: Columbia, Missouri, USA
Packaging Contents: Beer, Alcohol
Packaging Materials: Aluminium Cans

Continuing our collaboration with Rock Bridge Brewing Company, we worked to capture a scene from Moby Dick in this beer can package design.

Similar to our previous designs, which are featured on Packaging of the World here , we were given inspiration from Curt Bean, an American Veteran who helps soldiers use art therapy to cope with PTSD through his non profit Art of War Project.

We took the painting from Bean and ran with it, capturing the scene in the cans wrap around design.

can packaging design

What’s Unique?
Collaboration with veteran to benefit troops and bring unique design to craft beer.