Slacker Wines – The Art of Cutting Corners

Design Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Linne Calodo
Location: San Luis Obispo, CA
Packaging Contents: Wine
Packaging Materials: Glass, label, cork, capsule

For anyone else, cutting corners as a winemaker may mean crappy, bottom shelf wine. The irony is that for Matt Trevison, even when he doesn’t try too hard, his wines are phenomenal. Pairing casual type treatments with gritty concert photography by Phillip Andelman, Slacker Wines are for the professionals, the stereotypes, and the poseurs. Whatever. It’s just wine. Enjoy it.