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Child-ish Beer (Student Project)

Designers: Yoonshin Kim, Minkyeong Park, Soyeon Lee
School: Kaywon University of Art & Design
Course: Digital Media Design
Tutor & Photographer: Wonchan Lee
Project Type: Student Project
Location: Seoul, Korea
Packaging Contents: Beer

Child-ish is beer for Kidult(kid+adult) who reminisce about their childhood and have a taste like a child.

They are still attached to their toys and stuff from the old days even when they grow up.

Commonly, they pursue to be fun, childlike and childish, and ‘Child-ish’ suggests a new culture in beverages where they are able to enjoy alcohol like a child.

Inspired by baby goods, the components within the package will not only help Kidults to satisfy their specific needs but stabilises their emotions and stress as well.

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