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Fambee (Student Project)

Designers: Wonhee Lee, Saehee Hong
Project Type: Student Project
School: Kaywon University of Art & Design
Course: Digital Media Design
Tutor & Photographer: Wonchan Lee
Location: Seoul, Korea
Packaging Contents: Beer
Packaging Materials: Plastic, Paper

‘Fambee’ is a non-alcoholic beer brand for all ages, targeting ‘family’ specifically.

In fact, the market analysis result shows that the majority of current non-alcoholic beer brands in the market have been derived from the existing beer brands with the same design and package by just adding a ‘non-alcoholic’ label.

Therefore, we proudly represent our brand ‘Fambee’ whose package design differentiates itself from other non-alcoholic beer brands in a whole new design sense, which leads people to enjoy without any limits and under any circumstances such as age, sex and even pregnant status.

To make the brand match up accordingly with our slogan,‘Of the Family, By the Non-alcoholic Beer, For Everyone.’, we have designed the beer package with illustrations of house and family which then illustrates a photograph of a house dinner from the 1980s’ American farm.

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