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Design Agency: Artefice Group
Project Type: Produced, Commercial Work
Client: G7
Location: Italy
Packaging Contents: Ice cream
Packaging Materials: Plastic and paper

Launched in March 2016 Gelato Madre is a product concept created by G7, the Italian company specialized in high quality artisanal ice-cream, born as the first - completely authentic and natural - Italian gelato.

Starting from the product, from its being simple and tasty at the same time, made with natural ingredients and strongly linked to craftsmanship, Artefice Group interpreted the language of tradition to define the essence of the product and to design the naming: Gelato Madre.

At the same time, the art-direction and the graphic treatment have guided the novelty of the proposition, stressing the specific innovation of the product through a revised traditional connotation.

The BrandLanguageDesign® supported the development of the entire brand development, from the analysis to the final implementation of all the branding elements, following the launch of the product on the market, with the development of the website and an exhibition stand.

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