Rhum KARUKERA – L’intense

Creative Agency: LINEA, the Spirit Valley Agency
Project Type: Produced, Commercial Work
Packaging Content: Rum
Location: Cognac, France

Inspired by current consumer trends, Marquisate Domain of Sainte-Marie asked LINEA, the Spirit Valley Agency to design a whole new expression of the KARUKERA range: premium white rum made from blue sugar cane. This testing rum, soberly called “L’intense” unveils a handcrafted look experience. Thought has been given to the design of a new bottle shape inspired by the brand identity. The bottle is stockier, generous and gourmand to assert its premium status. It is linked to a specific paper material, the “Cane Fibre”; the label is cut randomly; the shades combine efficiency and purity; the capping is made of natural wood and the case has a craft touch with its handle made like a rough string.