Upper Eden

Design Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Bozzano & Co.
Location: San Luis Obispo, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork, capsule

Upper Eden: from the Santa Lucia Highlands

“The free exploring mind of the individual human is the most valuable thing in the world.” – John Steinbeck

Inspired by Steinbeck’s East of Eden and the sense of place that the upper Salinas Valley provides, Upper Eden is a study in extremes: vineyards are represented by an Escher-esque maze of blocks trickling down the hillside, while in the far distance, the gentle sea laps the shore of the town below. A representation of the “natural” elements in the label are debased to create texture and are contrasted by glossy spot varnish to further define the differences between natural and manmade.