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Auro - the olive oil for Aurelio De Laurentiis

Creative Agency: nju: comunicazione
Project Type: Produced, Commercial Work
Client: Aurelio and Jacqueline De Laurentiis
Location: Eboli, Italy
Packaging Contents: Oil
Packaging Materials: Paper, gold foil

The extravirgin olive oil Auro, comes from the desire and the passion of Jacqueline and Aurelio De Laurentiis, President of Filmauro, one of the most important film production houses in italy, and also President of Napoli Soccer.

De Laurentis asked Antonino Mennella, another great olive oil producer, to take care and follow the production of the oil and asked us to design the label and "dress" the bottle of his new product. The name "Auro" becomes the graphic composition and plays with the length of the bottle. Full, elegant and bright. The gold foil celebrate the quality of the oil and conveys preciousness.

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