Force of Nature

Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Rabble Wine Co.
Location: Paso Robles, California
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork, capsule

We Cannot Command Nature Except by Obeying Her

Expanding upon the original Force of Nature brand concept, we’ve combined hand-painted watercolors with repurposed medieval woodcuts to create a striking package that extends the whimsical nature of the brand. Detailed print techniques lend a uniquely tactile quality to the package and invite the consumer to touch and turn the bottle to explore the myriad small details that we’ve tucked into the design. Custom cases were created for Costco as part of the package for the Red Wine, which gave us a chance to extend the destruction scene across a larger spread.