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Jacote Kids & Gifts

Brand design: Openmint
Brand strategy and project management: Jane Butyrina
Creative Strategy: Alexander Brener
Copywriter: Dina Silkina
Photography Olga Pogorelova
Project Type: Produced, Commercial Work
Client: Jacote Kids & Gifts
Location: Moscow, Russia
Packaging Contents: Kids Wear
Packaging Materials: Carton, Paper

Jacote Kids & Gifts is a children fashion knit house based in Russia. The brand is positioning on low-premium segment and produces clothes, accessories, toys and gift sets for kids. The basic phylosophy of the brand is contained into a slogan 'World connection is knitted neatly', which means that knitted threads, the scene of freedom and the knowing of limits, the cozy clothing and warm relationships are interlaced into a single story.

Our task was to create the visual identity system and the concept for the packaging set.

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