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Lipa Pulp Carbonated Beverage

Creative Agency: Damir Design
Creative director: Damir Midžić
Designer, Illustrator: Adnan Suljkanović
Photography, Photo editing: Samir Sinanović & Damir Midžić
Project Type: Produced, Commercial Work
Client: Bihaćka Pivovara dd
Location: Bosnia & Herzegovina
Packaging Contents: Carbonated beverage with fruit pulp
Packaging Materials: Glass

One of the leading brands on the Bosnian and Herzegovinian market is Lipa water. The client decided to grow Lipa brand into two sub-brands: Lipa Pulp and Lipa Ice Tea. Lipa Pulp is carbonated beverage made from concentrated fruit juices and containing fruit pulp. The task was to design logo and eye-cathing label designs for for orange, pink grapefruit and lemon juice. A pattern of decorative lines and shapes have been manually drawn to boost the feeling of nature and instant refreshment. Altering the colors, three different tastes, flavours and moods have been created. The typography has straight lines but also slightly calligraphic and organic look. Black ribbon enhances the feel that this product belongs to premium category of carbonated beverages.

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