mochikomugi

Creative Agency: Sekilala
Design: Atsushi Honda
Creative Direction: Akiyoshi Ishigami (Graphika Inc.)
Project Type: Produced, Commercial Work
Client: Yasuda Company
Location: Kuwana, Mie, Japan
Packaging Contents: Wheat
Packaging Materials: Paper

Prior to the redesigned packaging, the previous packaging has a lot of excessive packaging. Sekilala designed this packaging with only one piece of paper top up with a traditional seal describing the different product types. Adding to that, the usage of different colored paper wrappers add a touch of the long history of the company and the product itself.