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Parallèle (Student Project)

Designer: Maxime Genier
Project Type: Student Project
School: L'institut des métiers d'ArtDesign de Bordeaux
Location: Bordeaux, France
Packaging Contents: Shoes
Packaging Materials: Paper

The new visual identity of the women shoes brand « parallèle» is based on two elements : first a light and orderly sans serif typography, the "Aperçu Pro", and a graphic game construction with the two L which reminds a parallelism . This one will create a recognizable symbol which will be reproduce on all brand media (stationery, labels, packaging) in a contemporary and refined manner.

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