Rooney’s Burger Joint

Merril Cledera

Designer: Merril “Moyl” Cledera
Project Type: Concept
Location: New York, USA
Packaging Contents: Fast Food

Retro design with modern and minimalist aesthetic; Bukhari script by Indonesia’s Mikrojihad Inc., friendly color scheme, and simple, well-defined, iconography offer a fresh and innovative brand image consistent with established industry norms. Color choices (blue, yellow, red) evoke joviality, invitation, and appetite.

What’s Unique?
The intense use of color combination with a minimalistic aesthetic.